SELLING FROM THE HEART BLOG
The Likability Trap: Why Being Liked Doesn’t Mean You’re Trusted in Sales
By: Larry Levine Published on: 20/11/2025New Blog Post DescriptionBeing liked feels good, but it won’t win deals. Learn why likability can mislead sales professionals into thinking they have trust, and how to shift from being liked to being truly trusted. Insights by Larry Levine.
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